Finding a Balance
The balance between artistic happiness and commercial success can be difficult not only to achieve, but maintain. In his article "You Can Have an Easy Life or an Awesome One. Choose Wisely." James Victor writes, "Creative courage means not being content to let your Gift rot while pursuing a path that others have prescribed for you, creeping along in the safety of a status quo life."
As a photographer, this means we must constantly reinvent ourselves, or risk falling into this nasty trap. If you grow weary of shooting portraits, it doesn't mean you can't still find success in the industry. Rather than droning on and shooting uninspired captures, try something different. What kind of photographer do you want to be? What kind of person? It's here that your energies are best spent.
Victor goes on to say "Everything you desire in life has a price and you have to be willing to accept that price. If you desire to do great work, it will cost you. Likewise, security and comfort will cost you. If you want a luxury apartment with a wrap-around sectional couch in leather with stainless steel legs, it will cost you."
In my own business I find a multi faceted approach works best. While some business experts recommend marketing yourself as a "specialist", I prefer being more of a Swiss army knife with a variety of tools to handle any job. This allows me to pick and choose the work I'm interested in at the time. Of course everyone has their own unique path to success. Find your balance.