Super Bowl 48 appeared to be over after the first play, a safety! As Seattle continued to pile on the points, the only thing really left to watch were the ads. The company I use for web hosting, Squarespace ran a thirty second commercial with a clever bit of a social commentary on the internet as we know it today. Memes, epic fails, lower mortgage rates, requests for votes, facebook likes, click counters, etc. Collectively all of this creates a dull roar, or the overall sense of the web as a noisy place where it's difficult to be heard. Then as the ad goes, comes the solution, Squarespace - "where a better web awaits". Here's the video in case you missed it.